2026-05-10
Why Buy Direct? Marketplace vs D2C Pricing Explained
When you buy from a marketplace like Amazon or Flipkart, the seller pays 20–40% in commissions, fulfilment fees and advertising costs. Those costs get built into the price you pay.
**Direct-to-consumer (D2C) removes the middleman:** - No marketplace commission (saves 20-40%) - No advertising bidding wars - Direct relationship with the maker - Real WhatsApp support (not a call centre)
**What you get with Dexterly direct:** - 10% prepaid discount on eligible orders - 5% cashback on every order - Free shipping above ₹1,199 - 7-day easy returns - GST invoice on every order
We also list on Amazon and Flipkart for trust - you can compare prices and decide. But buying direct always gives you the better deal.